## Apple Vision Pro Expands Global Footprint, Reaching New Markets
Apple’s groundbreaking mixed-reality headset, the Vision Pro, has officially landed in South Korea and the United Arab Emirates. Consumers in these two nations can now purchase the device and experience the future of spatial computing. Furthermore, Apple is offering complimentary 30-minute demonstration sessions at Apple Store locations in both countries, allowing prospective buyers to get hands-on with the Vision Pro before committing to a purchase. Dedicated Vision Pro webpages, localized for both South Korea and the UAE, provide comprehensive details about the headset’s features and capabilities.
### Vision Pro’s Journey: From Initial Launch to Global Expansion
The Vision Pro’s journey began with its initial U.S. release in February, carrying a price tag of $3,499. Subsequently, the headset made its way to several other key markets, including Australia, Canada, France, Germany, the U.K., China, Hong Kong, Japan, and Singapore throughout June and July. With the recent inclusion of South Korea and the UAE, the Vision Pro is now available in a dozen countries and regions, marking a significant step in Apple’s global rollout strategy.
### Navigating the Premium Market: Vision Pro’s Target Audience
Industry analysts, such as IDC, have projected Vision Pro sales to remain under 500,000 units for the current year. Apple CEO Tim Cook has addressed the headset’s premium pricing, acknowledging that the Vision Pro is currently positioned as an early-adopter product, catering to tech enthusiasts eager to embrace cutting-edge technology. This targeted approach reflects Apple’s understanding of the Vision Pro’s niche appeal within the broader consumer electronics market.
### visionOS 2.2 Beta: Enhancing the Mac Virtual Display
The latest beta release of visionOS, version 2.2, introduces a notable enhancement to the Mac Virtual Display feature: an ultra-wide mode. This addition further expands the Vision Pro’s utility, offering users a more immersive and versatile virtual desktop experience. This ongoing software development underscores Apple’s commitment to refining and expanding the Vision Pro’s capabilities over time.
