The whispers of an Apple-branded television set have resurfaced, echoing similar speculations from the early 2010s. While a tangible product never materialized back then, the rumor mill is churning once more.
This time, the resurgence of the Apple TV set concept comes courtesy of Bloomberg’s Mark Gurman. In a recent edition of his *Power On* newsletter, Gurman revealed that Apple is actively exploring the potential of developing and launching its own television.
While details remain scarce, this renewed interest suggests Apple might be revisiting its strategy for the living room. With the increasingly competitive landscape of smart TVs and streaming services, an Apple-branded television could represent a significant shift in the market. This potential move could integrate Apple’s ecosystem even further into consumers’ homes, blurring the lines between hardware and software experiences.
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